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Search for "INNSBRUCK UNIVERSITY" Julia Sejkora - INNSBRUCK UNIVERSITY (Authors) 2212 - HOW BRAND- AND MARKETING RELATEDNESS AFFECTS BRAND INTEGRATION STRATEGY AND BRAND VALUE - INSIGHTS FROM ACQUISITIONS OF INTERBRAND RANKED COMPANIES - Thursday, June 27, 2013 - Slot 3 (09:00 - 10:30) - B3 Floor - Room 3B 53 Kurt Matzler - INNSBRUCK UNIVERSITY (Authors) 2212 - HOW BRAND- AND MARKETING RELATEDNESS AFFECTS BRAND INTEGRATION STRATEGY AND BRAND VALUE - INSIGHTS FROM ACQUISITIONS OF INTERBRAND RANKED COMPANIES - Thursday, June 27, 2013 - Slot 3 (09:00 - 10:30) - B3 Floor - Room 3B 53 Marcella Rothermel - INNSBRUCK UNIVERSITY (Authors) 2052 - THE INFLUENCE OF CULTURAL INTEGRATION SPEED ON THE PERFORMANCE OF MERGERS & ACQUISITIONS Thursday, June 27, 2013 - Slot 4 (15:00 - 16:30) - B3 Floor - Room 3B 53 Melanie Schiener - INNSBRUCK UNIVERSITY (Authors) 2052 - THE INFLUENCE OF CULTURAL INTEGRATION SPEED ON THE PERFORMANCE OF MERGERS & ACQUISITIONS Thursday, June 27, 2013 - Slot 4 (15:00 - 16:30) - B3 Floor - Room 3B 53 Kurt Matzler - INNSBRUCK UNIVERSITY (Authors) 2201 - DEVELOPING A BETTER MEASURE FOR SPEED OF INTEGRATION IN M&A Thursday, June 27, 2013 - Slot 4 (15:00 - 16:30) - B3 Floor - Room 3B 53